Say what you like about Rita Ora, because people often do – ‘ Rita Ora leaves little to the imagination…’, ‘ Rita Ora Dazzles…’, ‘ Rita Ora bares all…’ – but she has remained immutable within pop culture’s line of vision. Her celebrity, which has remarkably endured beyond a decade despite professional and personal obstacles others might have failed to clear, is by no means an accident. The artwork for her third record, You & I, the first substantial body of work she has released in five years, communicates Ora as more than a pop star but a ‘figure’ a woman capable of wielding the power of her image, and therefore, her voice – all in that sharp, knowing glance down the lens. There’s Rita, there’s ‘him’ and there’s all of ‘them’ – but she’s looking at you. A computer monitor bleeds static a man leans back on the table, his head decisively cropped, and in her hand is a phone, leveraged at the height and distance to capture herself.
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