10/6/2023 0 Comments Ppc ad managementFor example, if 10% of keywords bring in the majority of business, you may want to focus your budget on those keywords to boost ROI. Campaign optimization: Monitoring campaign structure and optimizing based on top performing keywords.Competition analysis: Looking at what the competition is doing, which keywords they’re targeting and the ad creative they’re using (to uncover gaps they can fill in on their own).PPC monitoring: Measuring each campaign and keyword for effectiveness, ensuring PPC efforts are yielding a positive ROI. ![]() These can include Google Ads, Bing Ads, display networks and even social media advertising.
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